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Dubai, UAE – May 27th, 2013 – Buzzeff MENA, the leading social video advertising solutions provider, and Adline Media Network, the leading provider of media space in the region, today announced a mutually beneficial regional partnership to deliver social video advertising campaigns for brands and for advertisers in Egypt, Lebanon (Levant) and Jordan.
Under terms of the agreement, Adline Media Network will represent Buzzeff MENA and provide brands with an end to end solution of video advertising through social networks, relying on the industry’s best unified platform for social video advertising.
“Our aim is to provide innovative results driven digital opportunites for brands at large, with Buzzeff we bring one of the most advanced technology in video and content broadcasting with a unique measurements and insights available with the Buzzeff solution” said, Tarek Amin Group Head of Digital at Adline Media Network.
About Adline Media Network
Adline Media Network in a highly experienced and diversified media communications network in the GCC and North African Market, established for in excess of 18 years, with an extensive team of over 250 experienced advertising, marketing and media professionals throughout the region. Adline Digital provides a full suite of digital media solutions including design, development, digital innovation and campaign management; and has partnered with some of the leading web portals to effectively and efficiently reach audiences in the Arab world. Visit www.adlinemedia.net
About BUZZEFF MENA
Buzzeff MENA develop online communication solutions that dramatically helps brands to improve their reach of targeted audiences through blogs, websites, social networks… solving one of the highest priority for advertisers, supported with exact measurability ROI and reporting. Visit www.buzzeff.com
Shoaib Ahmed, has just joined Buzzeff middle east as account manager inside the sales team based in Dubai. He has worked over the last 8 years in SEO, affiliate marketing, display and online video advertising in various roles as sales lead, account handling and publishing network management.
Shoaib last job was at goviral, working with the UK publishing and delivery team. He decided to turn his world upside down and moved to Dubai to join Buzzeff, exploring new career challenges.
Shoaib will definitely bring his expertise to Buzzeff team and accelerate sales growth in the middle east region.
Please join in welcoming him !
Last week, Buzzeff Middle East team took part to Media ME forum in Amman, Jordan, one of the major event in the region that gather all the players from advertisers to agencies through media specialists and international analysts.One of the purposes for this trip was to discover and learn about Jordan’s web market from one hand. On the other hand, to network with potential partners and agencies for broadcasting video campaigns through social networks which is Buzzeff MENA main value proposition to the market.
The forum was particularly interesting with presentations from many web player in the MENA region. Case studies were shared and interactions around them were diverse and sometimes tough…
A good presentation was done by Cesar Christoforidis from Social Bakers on Social Statistics web MENA. Mohammed Minawi, General Manager at Ipsos Jordan gave us excellent web statistics of our region also. For example, Most Young Internet users Consider the Internet the Primary Source of information. 1 out of 4 Young Internet Users prefer socializing Online rather than Offline. 81% Smartphone Owners in MENA region are using their Phones While Watching TV. 1 out of 4 internet users would buy a brand because friends “Like” or Follow that brand. These inputs are coming up with facts, trends, data mining and users habits that shows the importance of internet as a global communication environment bringing upfront so many opportunities at multiple levels (business, ecommerce, advertising, social network…).
Last added value for Buzzeff ME, is the agreement sign off with Ms Zena Haddadin as a business development manager for Jordan market. She will push our solutions and value proposition to potential advertisers based on all our multifunction players that enhance brand exposure, push virality and deliver amazing value for customer supported by a unique detailed reporting. We wish her success in spreading Buzzeff solutions !
New profiles at Buzzeff Middle-East in Dubai
Buzzeff is growing and so does its team. The last week of September was dedicated to the training of our new team based in Dubai. Three new profiles have joined Buzzeff Middle-East:
· Alie Jaber, Sales Senior Manager with a 20-years’ experience in Middle East at an international level in sales, marketing and media. Alie is taking the lead of the sales team at Buzzeff ME following his last position at Forbes Middle-East.
· Yamen Alagha, Account Manager, graduated from the American University of Cyprus, with a 7-years’ experience in sales, marketing and online media in Middle-East. Yamen will be in charge of clients portfolio of Buzzeff ME following his last position at Traffic Online Media Solutions in Dubai.
· Ali Shirazee, Account Manager, graduated from the University of London, with a 5-years’ experience in business development and consulting in China, Ghana and Middle-East. Ali will also manage client portfolio of Buzzeff ME following his last position at 9 Cloud Inc in Dubai.
Training the team on the spot and introducing to the prospects
Following a week of training, the team scheduled several appointments with potential customers with the sole aim to introduce and to explain the business core of Buzzeff to the market.
Over a dozen of prospects, they all were interested in the virality solutions offered by the company.
As a reminder, Buzzeff is a social advertising platform that connects advertisers with online publishers in the MENA region. With a portfolio of 10,000 publishers, Buzzeff supports brands in their digital communication strategies and web presence with focus on social networks and publishers. We provide end to end communication solution that enhance brand exposure through sponsored conversations (interactions), video advertising broadcasting and sharing (virality), hence fans and community engagement.
Pending offices…
The next step concerns the final offices of Buzzeff in Dubai. The company is currently ensuring its sales operations from temporary offices in a business center. Once the legal proceedings will end up, Buzzeff Middle-East will definitely set up in Dubai Internet City (DIC).
